OUR APPROACH
AND PHILOSOPHY
Recognized for our strategic shrewdness and creative energy, our size and agility allow us to partner with clients in a collaborative relationship that leads to quicker and more efficient solutions.
As a brand design agency, we help companies define and articulate their brand vision into an actionable promise, and more importantly, transform that promise into integrated brand experiences and communication tools.
We are strong believers in the power of collective intelligence. With particularly complex projects, we share our strategic expertise and creative know-how with a network of expert partners and international subcontractors to ensure seamless, successful results.
Throughout, we apply a philosophy based on three cornerstones:
SIMPLICITY
We believe simplicity is the hallmark of all great design and innovation, and of all great brands. By simplicity, we also imply clarity. Deliberate clarity.
IMAGINATION
We also believe in imagination - increasingly crucial for success in communications and design.
Imagination goes beyond skill and effectiveness, and is not just for the gifted few. It can and should be stoked. Experience has shown us that imagination is a fire, ignited when curious, intelligent and passionate people work closely together.
SUCCESS
Your success is really our success. We approach every mandate with the utmost determination to harness the full potential of your brand. In a collaborative fashion. Considering every audience, every message and every touch point.
PROPRIETARY
B4B© SYSTEM
We created our unique and proprietary B4B© system because we approach every project with a holistic mindset and a collaborative goal with our clients: putting our minds together to unlock the brand value that is often trapped within the business. It’s a calculated method that works, made up of four stages:
1
listen
& gather
2
think
& plan
3
distill
& create
4
execute
& measure
STAGE 1 INTELLIGENCE / BRAND ANALYSIS
What are we trying to achieve?
Is there a problem?
Is there an opportunity?
Is there a gap to fill?
Brands are “experiences” that must account for variable change in their business realities: audience / consumer / customer preferences, economic conditions, socio-political climate, emerging technologies and a host of other influences.
At this first stage, we take a deep look inward and a broad look outward to develop a comprehensive understanding of what the brand has to offer to a given target audience, and how that offer is perceived within the marketplace.
We therefore analyze in context the existing brand, marketing and sales information and documents, to determine the equity and potential of the brand and sub-brands (heritage, image, value, behaviour, culture).
STAGE 2
RELEVANCE /
BRAND STRATEGY
What can we promise to the market?
Is it ownable?
Is it relevant?
Is it differentiating?
At this stage, MOSAIC collaborates with the marketing team and senior management to find the right direction and the right destination - the best position from which our brand, given its strengths and weaknesses, can send a clear message and create a relevant competitive advantage in the marketplace.
A good starting point when developing a brand is the creation of brand stories and key corporate messages which encapsulate the brand promise and vision, while reflecting the brand values.
A good starting point when developing a brand is the creation of brand stories and key corporate messages which encapsulate the brand promise and vision, while reflecting the brand values.
STAGE 3
EXPRESSION /
BRAND PLATFORM
What is our story?
Our identity?
Our voice?
Is it clear?
Is it engaging?
Is it stretchable?
To unlock and fully harness a brand’s potential, we never separate brand strategy and brand expression into isolated divisions. This allows us to begin at the very point the brand needs help, and prevents us from arriving at predefined conclusions in creating the right brand experience.
Steered and ignited by the brand strategy, we transform strategy into actionable ideas, establish a look and feel for the brand, and create the underlying identity message that can be understood and accepted by all our target audiences. The result is a Brand Expression Platform & Style Book, a creative playbook, which acts as the basic canvas for the ensuing creative, design and production process of all chosen communication channels and outlets.
STAGE 4
IMPLEMENTATION /
BRAND EXPERIENCE
How are we perceived now?
Is it consistent?
Is it credible?
Is it sustainable?
MOSAIC will identify meaningful actions and touch points to stimulate and drive the brand’s performance within the buying cycle – trigger awareness, convey benefits, stimulate to buy, and enhance the experience.
